Founded by Elena Feit, The Ethiquette is a Prêt-à-Couture house designed and made in Paris from Haute-Couture leftovers.
Inspired by the classics with a contemporary and glamorous twist, the upcycled pieces are produced in limited series from offcuts of French manufacturers such as Malhia Kent, Soierie Cheval or Swarovski.
The Ethiquette, which rhymes Ethics and Etiquette, addresses its feminine and cosmopolitan community that combines style and eco-responsibility.
The "art de vivre" is a strong source of inspiration for Elena who imagines her creations coming to life at parties, Parisian dinners or any other event filled with charm and fantasy.
OUR MISSION: TO MAKE PEOPLE WANT TO DRESS UP AGAIN BY REVOLUTIONISING THE COUTURE HOUSE
Return to exclusivity and unique pieces thanks to our "upcycling" manufacturing process
Sublimate and make women dream
Fighting big productions and fast fashion
Focus on product rarity and limited editions
Establish the sharing economy with rental partnerships
Create a community of stylish, glamorous, independent and environmentally conscious women
"LOOK GOOD AND DO GOOD, BE PART OF THE ETHIQUETTE."